Long Lasting SEO

I’ve had a few conversations with other people in the SEO business lately and they all have one thing in common…they don’t agree with me on seo timelines.  They are looking at SEO as a race to the top instead of building the company brand so that it stays at the top.  This is a key difference in SEO strategy that can actually ruin a company.

For instance, let’s say SEO company A focuses solely on getting a clients website (let’s call them Speedy)ranked as high and as fast as possible.  Sounds great, huh?  Well, it can be great for a few months or a few weeks.  There are a few things you can do to make this happen (and no i’m not going to give that info away for free) but the effects are not sustainable.  You will fall and you will fall a lot.  Now, some say that it doesn’t matter because you will make so much money during that time that it will make up for the fall.  In theory yes.  But in actuality it’s not going to happen that way.  Let’s say the Speedy company has increased sales 500% as a direct result of being ranked at the top of the search engines but this is only going to last for 2 months. 

Now Speedy doesn’t know this is not sustainable, the SEO company probably knows this but won’t tell them because they want to look great and justify their fees.  So what if Speedy decides to expand their business based on these new sales numbers and then 3 months later sales are down 40%.  What do you think happens to the Speedy company?  They tank. 

Don’t be fooled by the “I guarantee you top 10 rankings” people.  Ask them how long that ranking will last?  If you ask that specific question then most of them will move on to the next sucker.   They know the only way to make it last is to do it right which takes a long time and a lot of work.  Not something any sane person does for free.

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