A relative of mine wanted me to look at their bail bonds website to see if they needed a new website. At first, I reeled off a list of things for them to change and suggested an entire new website but then after talking to them I realized that probably isn’t the best way to go.
You see, when someone needs a bail bond they are usually in a big hurry. It was explained to me that people want the phone number, location and really that’s about it. They don’t care about much else. The target market for this particular bond company is smaller bonds where people are in a hurry.
So for all you web designers out there, remember to find out who your audience is.