Black Hat vs White Hat vs Grey Hat = SEO Gone Wild

I ran across a nice little write up on this topic.  I thought it was important since um, you know I call out specific cheaters on here.

It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit…If you believe that another site is abusing Google’s quality guidelines, please report that site… spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.

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