Top 5 Tips on “How to Pick a Domain Name”

Domain Name Purchasing

These are some tips that I got from the people at RaeSea Web Design in San Diego.

Some Technical Info:
A domain name is a series of alphanumeric strings separated by periods, such as http://www.hmco.com, that is an address of a computer network connection and that identifies the owner of the address.  Basically, this domain name is entered into a computer and then the computer is given the IP address to that assigned name.   They were created to give users a name they could remember for sites so they wouldn’t have to type in the IP address which is just a bunch of numbers.  It makes things easier on all of us. 

Top 5 Website Domain Name Tips

1) Keep Them Short
No one is going to remember your domain name if it is too long.  Remember that you will be telling people your domain name and you want them to remember it when they get back to the computer.  Also a short domain name allows for a lesser chance of someone misspelling your domain name and going to a competitor.

2) Don’t Use Hyphens
They just don’t work when it comes to domain names.  Users can’t remember them and will end up going to your competitor’s sites instead.

3) Don’t Stuff Your Keywords
Putting every key word imaginable in your domain name is not going to help your business.  It looks funny and people won’t go to the site or worse won’t do business with the site because they think it is a spam site.

4) Stay away from the .org if you aren’t non profit
Most everyone assumes that a .org site is actually a non profit and that can lead to problems.  Let the non profits have the .org names.

5) Make sure your domain name isn’t confused with something else
Sometimes a domain name says one thing to you and another for someone else.  Look at the letters and make sure they don’t spell out something you don’t want them to.  For instance, if you were selling bats and you were proud that you could get a hit with them you might put those two words together…and that would be bad.

Stay tuned for the next 5 tips from RaeSea.

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4 responses to “Top 5 Tips on “How to Pick a Domain Name”

  1. Excellent! Along with the hyphen thing goes the underscore in your email – that never works either.

  2. that’s a good point that I hadn’t thought of. but, if people mess up your email then that would really hurt your business.

    one of the sites i built http://www.kmaloans.com has a really clean domain name which helps in a lot of ways.

  3. Pingback: 5 More Tips on Purchasing Domain Names « Brett’s Blog

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