Your Hot Facebook Pics

Note:  This is part 6 of the series on the Dangers of Facebook

Part 6 Your Hot Facebook Pics

I bet that got your attention, didn’t it?  Hot Pics!  Well guess what, if you post a ‘hot pic’ of yourself on Facebook…it gets everyone’s attention.  Guys do not take a picture of yourself with your shirt off and post it as your profile picks and girls don’t put a revealing pic up for your profile picture either.  Your friends already know you have great cleavage..don’t let everyone on Facebook in on the secret.

Your profile pic is available for everyone to view…think about that before you decide what it should be.  Potential employers, complete strangers, sexual predators, etc.  If people are looking at friends lists they will always stop on a revealing pic.  Do you want or need this attention?  Go to a dating site if that’s what you are looking for with this pic.  Don’t use Facebook for this.

Let’s talk about that profile pic a little bit more.  I urge everyone to use a pic that is not of your face.  I have seen people use a picture of a stuffed animal, clip art, the sky, nature pics, or an animated character.  This protects your face from people you don’t know.  Once someone becomes your friend then they can see your other pics but why not protect your face from people you don’t know?

If someone from your past is searching for you and they find your name and a picture of the sky for your profile, they won’t immediately know who you are.  Is that a bad thing?  No.  They can send you a message and ask if it is you from Smith High School.  If they don’t want to send that message, if they think that is too hard, then did they really want to reconnect with you in the first place?  Plus, they can still see any mutual friends that the two of you have so they will have a decent idea if it’s you or not.  So what’s the upside to posting an actual pic of yourself in your profile?  We already know the downside.

I get a ton of hits on this blog to the strangest things…and I bet that I will soon be getting hits daily on “hot facebook pics” or something like that…which means there are people searching those things.  All the more reason to protect your privacy.

Part 7 Changing your Facebook Privacy Setting = To Max Protect

Step by Step Instructions for those who want it.

Coming Soon.

Your Naive Facebook Friends

Note:  This is Part 5 of the series on the Dangers of Facebook

Part 5 Your Naïve Friends

Alright!  Great Job!  You scrubbed your friend list, told your mom not to sign up for Facebook, rejected every fan page request in the world, and removed all your info from your account.  Protected right?  Nothing to worry about?  Wrong.

Even if you have removed all of your friends that aren’t really friends, you still have a problem.  Your current real friends haven’t read this and are naïve.  Their choices affect your privacy and security.  If their account gets hacked into…your information is now available too.  Let’s say ‘Tom’ is one of your best friends and he uses Facebook all the time.  He likes to post on your wall and make fun of you about things in your personal life…your favorite team, where you live, etc.  He also hasn’t protected his account and therefore his account gets hacked.  The hacker chooses to browse your information because it seems as though Tom likes to post on your wall a lot, so he’s got more to work with.  You are now a target because of Tom.  Tom’s not a bad person, he’s a great friend…just naïve.  And now it costs you.

What’s the easiest thing you can do to protect yourself from Tom?  Send him this link of course.  Even if he does a few of these things it will help and lessen the chances of something happening.  It will make him a less attractive target and make you a much less attractive target.

Part 6 Your Hot Pics

Dangerous Facebook Fan Pages

Note:  This is part 4 of the series on The Dangers of Facebook

Part 4 Dangerous Fan Pages

Time for me to scare away your fan pages.  No, hopefully not but there are a few things to consider and certain fan pages to stay away from.

Apartment or Housing Association Fan Pages

Are these necessary?  Do you want people to know where you live?  Becoming a fan of your apartment complex is a pretty clear sign that you live there.

Common Security Questions

Let’s take a look at some common security questions to see how they relate to fan pages.  These are questions used to protect accounts and reset passwords for all types of things like email, rewards accounts, banks, credit cards, health and car insurance, etc

1. What is your favorite sport?
2. What is your favorite team?
3. What is your favorite tv program?
4. What is the color of your father’s eyes?
5. In what city were you born?
6. What is your favorite color?
7. What is your work address?
8. What is the name of the high school you graduated from?
9. To what city did you go on your honeymoon?
10. Where did you vacation last year?

Ok…that’s enough of those.  Those were just a sample of 10 common questions that are commonly asked.  Let’s say your favorite team is the New York Giants and you have become a fan of them.  You might have given away the answers to questions 1 and 2.  Maybe not.  but maybe.

You’ve become a fan of “The Office” on your Facebook account…do you also list that as your favorite tv program?  Is your father’s pic on your Facebook account..showing his eyes?  Is your high school listed on there and were you also born in that city?  Are you a fan of the place you vacationed last year or went on your honeymoon?

Yes, I know this may be reaching some but just wanted everyone to be aware of this information.  Think about these things when you setup your security questions…whatever it is, don’t use it in your Facebook account.  Don’t refer to it at all.   The more information you make available the easier it is for someone to guess your password or security question answers.

Becoming a Fan reveals yourself to other Fans

You’ve just become a fan of your favorite bar in town.  Now you are getting friend requests from people who have seen you at that bar and are also fans of that bar, which is how they found you.  That’s great if you want to become Facebook friends with everyone from the bar…but obviously very dangerous because you don’t know any of those people.  Fan pages are great for businesses but very revealing to individuals on a lot of levels.

Don’t accept friend requests from people just because you are both fans of things.  You don’t know them…don’t become their friend.  Don’t become fans of things that could be considered controversial if you are looking for or will ever be looking for a job.  Recruiters may use this information to remove you from consideration or it can be used against you by a current or future co-worker.  Also, becoming a fan of political views reveals a lot about your personal beliefs.  This may or may not be something you really want to reveal.

Becoming a Fan of a Venue

I’ve started seeing more and more of these occurring.  Big concert venues are using Facebook to promote their concerts which is a great marketing strategy.  The problem is when you post on that page or confirm that you will attend that event.  If you post on that walls page, you just introduced yourself to thousands of people who you don’t know.  If you confirm that you will attend a concert on Dec 1^st…you just confirmed that you will be out of the house that night.

There’s no reason to confirm on a Facebook page that you will be attending an event.  Why are you doing it?  Do not post something on that venue page’s wall either.  It’s one thing to post on a message board of your favorite band.  You create a user name and that’s it.  It’s not directly linked to the actual you…doing it on Facebook links to the real you.  See the difference?   That fan page is not a message board and don’t use it as one.  If you want to find out about events at a venue..sign up for their email list.  Why do you need to do it on Facebook?

Summary

There are plenty of things to think about before you sign up as a fan of something.  Think about what security answers you have out there and whether this fan page reveals that information.  Think about what type of people may also be fans.  What are the chances that a criminal is also a fan of the bar, the concert, or the restaurant that you just became a fan of?

You just introduced yourself to them and they may be waiting to see who divulges more information through wall postings and event confirmations.  And what about the guy who approaches you at the bar on Saturday night and says he remembers seeing you on the fan page…Sunday afternoon you get a friend request from him on Facebook.  Who is he?  What do you know about him?  If you become his friend..did you just reveal your address and when you would be out of the house and attending a function at that bar?

Get Ready for Part 5:  Your Naive Friends

Your Mom

Note:  This is Part 3 of the series on the Dangers of Facebook

Part 3:  Your Mom

Maybe the biggest threat to your security is your Mom.  Hey, we all love mom but don’t let her on Facebook.   Just don’t.  Here’s the problem…she doesn’t sign up on Facebook as your mom…she signs up as an individual using a name from her past.  She’s not just your Mom now…

The Maiden Name

You mom just sent you a friend request as Mary Jones Smith…her maiden name of Jones is now visible to everyone.   And I mean everyone!  It’s in her freaking name…right there in search results.  Who cares?  It’s just a maiden name, I mean no one ever asks for……OH SH**!  NOOOO!  DAMN DAMN!

Exactly…every financial institution I have ever dealt with uses that as one of the identifiers.  “We need to verify your account sir…what is your bday and your mom’s maiden name?”  Both of those might be right there on your Facebook account visible to all friends of friends or friends that you don’t really know.  See part 1.

And another question that pops up:  ‘what is your spouse’s mother’s maiden name’?  Is their mom on Facebook too?

Just Don’t Accept Mom as a Friend

It’s gonna break her heart…but deny her as a friend and you’re ok, right?  Wrong.  She’s become friends with the rest of your family and friends so they will see that maiden name one way or the other.  And every day more and more people are joining and women probably use their maiden name 90% of the time at least.  That way they can reconnect with people who knew them by the former.  Great for them…potentially a huge headache for you and your identity.

What you can do

Not much.  Get her not to join or bury her in the backyard.  Only kidding Mom.  But at least tell her not to join under her full name.  Make sure her settings block friends of friends, etc.  Good luck accomplishing all of that.  Financial institutions are going to have to remove that as a security question on very account.  It’s too easy to find now.  I almost hesitated including this because of it.   The sacred ‘maiden name’…visible to any thief.

Get out from under the covers and read Part 4 Dangerous Fan Pages -

What Information Should You Delete From Your Facebook Account

Note:  This is part 2 of the series on Protecting Yourself on Facebook

Part 2:  What information should you avoid putting into your Facebook Account?

Welcome to part 2 of my series on “Protecting Yourself from Facebook”.  In this section we will examine what information doesn’t belong in your Facebook account.  There are certain items that are very useful to hackers and identity thieves..and well criminals in general.

Remove Your Birthday

Do it.  I know…you won’t get all those bday wishes but that is a key piece of information about you that shouldn’t be public.  How many times are you asked your bday to identify you or an account that you have?  You are giving that information away…and easily through your Facebook account.  Consider putting a fake bday on there if you want..move it up or back by 5 days if you just have to have a bday on there.

Remove the Specific City you Live in

Don’t tell the world that you live in a suburb of Houston like Katy…just say Houston.  Or remove it entirely. Giving away your specific city allows thieves to search records and narrow down the possibilities of which Joe Smith you are.  I see 200 Joe Smiths…but only one in Katy, TX.  That presents an opportunity to any thief or criminal.  They know your name, your city; they will have your exact address very soon.  And with your pic…well you get the picture.

Do NOT mention your Pet by Name

This is very common and on the surface it shouldn’t matter if you mention your dog’s name.  The problem is that one of the most common password protection questions is “what is the name of your favorite pet?”  Did you put in your current dog’s name?  You did?  Then I may have just gained access to your account.  So remove your pet’s name or make damn sure you have never used it as your favorite pet.

Protect Your Kids

Are you using your kid’s names somewhere on your page?  Is this information available?  What about their ages or what they look like?  There are some sicko’s out there so don’t let them even get a glimpse of your kids or their information.  Remove it.  You want your friends to see a new picture of your kids…send them an email or message it to them.  Don’t put it up for their entire network of friends to see.   I mean your friends have never dated or befriended anyone they shouldn’t have, right?

Your Employer

Is your place of employment visible to everyone?  Does it really need to be?  What does your employment say about you?  The hours you work?  The part of the city you work?  Don’t your real friends already know where you work?

Your Phone Number and Email

Tell me it’s not on there.  Just tell me you didn’t put it on there.  Is that email a login for any account..maybe your bank account?  Credit card account?  That combined with all of that other info will give a hacker your password or at least let them reset it.   Make sure only friends can see that email address and/or use one you do not use for any business accounts.  And I don’t really need to explain the phone number part do I?  Again, your friends already have this information or they are not friends.  If it’s a friend you are reconnecting with then you can just message that information to them.

Summary

You might have to get creative with some of this to get around Facebook requirements.  The choice is yours as to how far you want to go to restrict your information.  At the end of the day, keep asking yourself “Don’t my friends already know this, who is this information really for”?

Part 3:  Your Mom

Read Part 1 ’Your Friends’ List

Protecting Yourself From The Dangers of Facebook

Note:  This is part one of a multi part series on how to protect yourself on Facebook

After a long hiatus, I’ve decided to jump back into the blogosphere with something that I’ve been mulling over the past few weeks.  The dangerous side of Facebook.  Scared yet?  Facebook offers the chance to stay connected and reconnect with old and new friends.  In theory, it’s great…we all use and love it.  But you know who else loves it?  Criminals.  Identity Thieves.  Petty Thieves and worse.

So why is Facebook dangerous?  Quite simply there is a lot of personal information on it which is viewable to an audience who normally wouldn’t have access.  Most criminals can’t do the background work on a crime..it’s a big obstacle to overcome and protects us all.  Facebook knocks down that protective wall and exposes us.  Let’s examine ways to protect yourself other than deleting or wiping your profile clean.

Part 1:  Your ‘Friends’ List:

 

Not my friends!  You can’t take my friends away from me!  Hold on there…are these 500 people really your friends?  When is the last time you talked to any of them?  When is the last time you saw some of them?  Do you know if they have a criminal history?

Step 1 is to scrub that friend list of anyone who you don’t really know.  I think a lot of us have accepted friend requests from someone who knows someone that we know…maybe we met this person once but we don’t know them.  Keep your friends list limited to just that friends.  People you know and trust.

Guidelines to scrubbing the friend list:

1) Have you ever met this person?

2) Have you met them more than once?

3) Do you really consider them a friend?  Would you refer to them as a ‘friend’ in normal conversation or would you say that you simply ‘know who they are’?

4) Do they have a criminal history?

5) Do they have a history of abusing drugs?

What about High School Friends?

Be careful who you accept as a friend from High School.  Just because you had English class with someone 15 years ago does not mean that you know them.  99% chance they are not the same person you remember.  They may be perfectly normal and a model citizen.  Or they could be strung out on drugs or have a history of violence in the past 5 years due to something occurring in their personal life.  You don’t know because you don’t really know them as a friend.

What about exes?  What about friends of ex’s?  I think Chris Rock said it best “if you haven’t contemplated killing someone then you haven’t loved a *$%#”.  Is that person really over you?  Is that persons friend ok with the way you treated your ex or the way they perceive you treated your ex?  See what I am getting at?  Maybe the ex is completely over you but one of their friends never forgave you for cheating on their friend…that would be problematic.

Friends who post a lot

This is a hard one.  We all have them.  The friends who spend their day on Facebook posting about every little thing they do.  These people typically have hundreds of friends and use multiple Facebook applications and they tell you what and where they eat lunch and how mad they are when it rains or it’s too hot.  These friends should scare the crap out of you.

If you and that friend do something…it’s getting posted on their wall.  They go to your bday party…it’s on the wall.  They go to your child’s bday party..it’s on the wall.  They go feed your dog because you are out of town…it’s on their wall.  Their friends may be able to view info about your as well.  Make sure all your privacy settings restrict access to only your friends and not friends of friends.    A friend with an unscrubbed friend list is dangerous to you.  Maybe they like the way you look in your pic?  Maybe they like the way your car or house looks in your pic?

Your Teenaged Kids

This kind of runs together with the person who posts a lot.  Teenaged kids are the worst…Think about what their friend list may look like.  How many of their friends are petty thieves?  Your kid’s friends should not be able to view anything about you..keep them far far away from your profile.  Teenaged kids are very unstable in their relationships and easily influenced.  Not a good combo.  There are infinite possibilities that could occur and most of them are not pleasant.

In Summary

Avoid these types of friends on your Facebook Account:

1)       Remove friends that you don’t really know

2)      Remove friends that are simply acquaintances you’ve met through others

3)      Restrict access to your information including pics to ‘friends only’ and NOT ‘friends of friends’

4)      Remove High School friends who you have not seen, talked to, or plan to talk to ever again

5)      Consider removing friends who over post or ask them to not post information about your life..where you have been, where you live, etc

6)      Remove your teenaged kids

Part 2:  What information should you avoid putting into your Facebook Account?

Matt Cutts and Link Building

I ran across this link and thought I would share.  Matt Cutts heads up Google’s Spam team which if I was running Google, I would immediately fire him as much spam is actually in their results.  But, many in the SEO biz seem to worship the guy so enjoy the babble. 

 

Long Lasting SEO

I’ve had a few conversations with other people in the SEO business lately and they all have one thing in common…they don’t agree with me on seo timelines.  They are looking at SEO as a race to the top instead of building the company brand so that it stays at the top.  This is a key difference in SEO strategy that can actually ruin a company.

For instance, let’s say SEO company A focuses solely on getting a clients website (let’s call them Speedy)ranked as high and as fast as possible.  Sounds great, huh?  Well, it can be great for a few months or a few weeks.  There are a few things you can do to make this happen (and no i’m not going to give that info away for free) but the effects are not sustainable.  You will fall and you will fall a lot.  Now, some say that it doesn’t matter because you will make so much money during that time that it will make up for the fall.  In theory yes.  But in actuality it’s not going to happen that way.  Let’s say the Speedy company has increased sales 500% as a direct result of being ranked at the top of the search engines but this is only going to last for 2 months. 

Now Speedy doesn’t know this is not sustainable, the SEO company probably knows this but won’t tell them because they want to look great and justify their fees.  So what if Speedy decides to expand their business based on these new sales numbers and then 3 months later sales are down 40%.  What do you think happens to the Speedy company?  They tank. 

Don’t be fooled by the “I guarantee you top 10 rankings” people.  Ask them how long that ranking will last?  If you ask that specific question then most of them will move on to the next sucker.   They know the only way to make it last is to do it right which takes a long time and a lot of work.  Not something any sane person does for free.

Correcting the NBA Draft Lottery

I am so sick of hearing this argument.  Let’s get rid of the lottery!  Let’s fix the lottery!  Let’s leave it the same!

Look, it’s so simple.  Now stay with me.  First of all, the system is broke and needs to be fixed and the best part is that there is a really really easy solution. 

The draft lottery is set on March 1st.  If you are the worst team on March 1st then you get the first pick in the draft.  And the rest of the picks fall in order with the exception of any teams that make the playoffs…those teams will be seeded by record after all non-playoff teams are seeded. 

This will prevent teams from benefitting from tanking at the end of the season…Miami.  They tanked game after game this season in March and April.  It will also allow NBA teams to play their young players at the end of the year without affecting the order of the draft.  If a team sucks on March 1st then they suck and the worst team on March 1st should get that 1st pick.  Because all teams are competing up until March 1st and if you are getting beat during that time then yeah you are the worst team in the league and should get the 1st pick.  In March and April, teams who are already out of the playoffs start resting guys who otherwise would play and they do nothing to better the team..knowing that they need the draft pick. 

Many NFL fantasy leagues are run similar.  Whoever has the worst record after week 12 gets the 1st pick in the draft.  Because any one who has played fantasy football knows that if an owner is clearly out of the playoffs those last few weeks then they tank…either on purpose or just stop paying attention and start guys who are injured,etc.  I’m surprised someone as smart as Mark Cuban hasn’t presented this as a solution. 

Easy solution NBA.  There’s no real argument against it. 

Don’t believe the SEO hype

I get a lot of questions from readers who want “free advice” on seo.  I rarely give any out and there’s a few reasons.  First, I can’t tell people everything I know about SEO because then the value of my work will decrease.  It’s just not a smart business decision.  A pointer here and there is no big deal but I’m not going to give out exact instructions on how to do SEO. 

I’ve had some people tell me that this isn’t smart because the information is being offered out there by someone else so why not be the one to offer the advice.  Well, let me tell all of you out there one thing…”Do not believe the SEO hype that you read”.  Most of it is wrong and is written to mislead you away from the things that really matter in getting rankings.  Yes, I know that no one is else is saying this but those of us who do SEO everyday in a variety of industries know exactly what works and what is just hype.  And my experience has told me that most of the things out there on SEO are just misleading.  They are designed to steer you away from the important factors in SEO. 

And I will just leave it at that.